Sigué, Simon P.: search on Z-Library

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1

Offline retailers expanding online to compete with manufacturers: Strategies and channel power

Karray, Salma, Sigué, Simon Pierre

Journal:

Industrial Marketing Management

Year:

2018

Language:

english

File:

PDF, 722 KB

english, 2018

2

Offensive and Defensive Marketing in Spatial Competition

Martín-Herrán, Guiomar, Sigué, Simon Pierre

Journal:

Journal of Service Research

Year:

2018

Language:

english

File:

PDF, 594 KB

english, 2018

3

Offensive versus defensive marketing: What is the optimal spending allocation?

Guiomar Martín-Herrán, Shaun McQuitty, Simon Pierre Sigué

Journal:

International Journal of Research in Marketing

Year:

2012

Language:

english

File:

PDF, 626 KB

english, 2012

4

Dynamic pricing for subscription services

Fruchter, Gila E., Sigué, Simon P.

Journal:

Journal of Economic Dynamics and Control

Year:

2013

Language:

english

File:

PDF, 434 KB

english, 2013

5

Retailer and manufacturer advertising scheduling in a marketing channel

Martín-Herrán, Guiomar, Sigué, Simon P.

Journal:

Journal of Business Research

Year:

2017

Language:

english

File:

PDF, 477 KB

english, 2017

6

Dynamic cooperative advertising in a channel

Steffen Jørgensen, Simon Pierre Sigué, Georges Zaccour

Journal:

Journal of Retailing

Year:

2000

Language:

english

File:

PDF, 164 KB

english, 2000

7

Moviegoers' Consultation of Film Reviews in the Search for Information: A Multi-country Study

Alain d'Astous, Antonella Carù, Oliver Koll and Simon Pierre Sigué

Journal:

International Journal of Arts Management

Year:

2005

Language:

english

File:

PDF, 3.48 MB

english, 2005

8

Journal of African Business: Recent Developments

Sigué, Simon P.

Journal:

Journal of African Business

Year:

2017

Language:

english

File:

PDF, 554 KB

english, 2017

9

Corruption and International Trade: An Empirical Investigation of African Countries

Jacob Wanjala Musila, Simon Pierre Sigué

Journal:

The World Economy

Year:

2010

Language:

english

File:

PDF, 171 KB

english, 2010

10

Should companies jointly promote their complementary products when they compete in other product categories?

Karray, Salma, Sigue, Simon P.

Journal:

European Journal of Operational Research

Year:

2016

Language:

english

File:

PDF, 888 KB

english, 2016

11

Trade deals and/or on-package coupons

Martín-Herrán, Guiomar, Sigué, Simon-Pierre

Journal:

European Journal of Operational Research

Year:

2015

Language:

english

File:

PDF, 820 KB

english, 2015

12

Defensive, Offensive, and Generic Advertising in a Lanchester Model with Market Growth

Jørgensen, Steffen, Sigué, Simon-Pierre

Journal:

Dynamic Games and Applications

Year:

2015

Language:

english

File:

PDF, 337 KB

english, 2015

13

Entrepreneurial Marketing and Social Networking in Small and Medium Service Enterprises: A Case Study into Business Dealings in Cameroon

Sigué, Simon Pierre, Biboum, Altante Désirée

Journal:

Journal of African Business

Year:

2019

Language:

english

File:

PDF, 1.29 MB

english, 2019

14

Consumer and Retailer Promotions: Who is Better Off?

Simon Pierre Sigué

Journal:

Journal of Retailing

Year:

2008

Language:

english

File:

PDF, 347 KB

english, 2008

15

The Dilemma of Pull and Push-Price Promotions

Guiomar Martín-Herrán, Simon-Pierre Sigué, Georges Zaccour

Journal:

Journal of Retailing

Year:

2010

Language:

english

File:

PDF, 516 KB

english, 2010

16

Advertising strategies in a franchise system

Simon Pierre Sigué, Pradeep Chintagunta

Journal:

European Journal of Operational Research

Year:

2009

Language:

english

File:

PDF, 293 KB

english, 2009

17

BOOK REVIEW: Differential Games in Marketing . By Steffen Jørgensen and Georges Zaccour

Sigué, Simon Pierre

Journal:

International Game Theory Review

Year:

2004

Language:

english

File:

PDF, 74 KB

english, 2004

18

Cooperative Advertising for Competing Manufacturers: The Impact of Long-Term Promotional Effects

Karray, Salma, Martín-Herrán, Guiomar, Sigué, Simon-Pierre

Journal:

International Journal of Production Economics

Year:

2016

Language:

english

File:

PDF, 662 KB

english, 2016

19

A game-theoretic model for co-promotions: Choosing a complementary versus an independent product ally

Karray, Salma, Sigué, Simon Pierre

Journal:

Year:

2015

Language:

english

File:

PDF, 693 KB

english, 2015

20

The Promises of Franchising in Africa: The Need for a Critical Examination

Sigué, Simon P.

Journal:

Journal of African Business

Year:

2012

Language:

english

File:

PDF, 61 KB

english, 2012

21

On Special Issues

Sigué, Simon P.

Journal:

Journal of African Business

Year:

2011

Language:

english

File:

PDF, 38 KB

english, 2011

22

2011 Journal of African Business Best Paper Award

Sigué, Simon P.

Journal:

Journal of African Business

Year:

2012

Language:

english

File:

PDF, 26 KB

english, 2012

23

In Celebration of the 20 th Anniversary of Journal of African Business

Sigué, Simon P.

Journal:

Journal of African Business

Year:

2019

Language:

english

File:

PDF, 629 KB

english, 2019

24

Manufacturer defensive and offensive advertising in competing distribution channels

Martín‐Herrán, Guiomar, Sigué, Simon P.

Journal:

International Transactions in Operational Research

Year:

2019

File:

PDF, 443 KB

2019

25

Strategic interactions in traditional franchise systems: Are franchisors always better off?

Guiomar Martín-Herrán, Simon Pierre Sigué, Georges Zaccour

Journal:

European Journal of Operational Research

Year:

2011

Language:

english

File:

PDF, 259 KB

english, 2011

26

Strengthening the Position of a Premier Outlet for African Business Research

Sigué, Simon P.

Journal:

Journal of African Business

Year:

2011

Language:

english

File:

PDF, 82 KB

english, 2011

27

Downstream horizontal integration and multiunit dealership

Martín-Herrán, Guiomar, Sigué, Simon Pierre, Zaccour, Georges

Journal:

International Transactions in Operational Research

Year:

2014

Language:

english

File:

PDF, 444 KB

english, 2014

28

STACKELBERG LEADERSHIP IN A MARKETING CHANNEL

JØRGENSEN, STEFFEN, SIGUÉ, SIMON-PIERRE, ZACCOUR, GEORGES

Journal:

International Game Theory Review

Year:

2001

Language:

english

File:

PDF, 179 KB

english, 2001

29

An integrative framework of cooperative advertising: Should manufacturers continuously support retailer advertising?

Martín-Herrán, Guiomar, Sigué, Simon P.

Journal:

Journal of Business Research

Year:

2016

Language:

english

File:

PDF, 761 KB

english, 2016

30

Informational and/or transactional websites: Strategic choices in a distribution channel

Karray, Salma, Sigué, Simon Pierre

Journal:

Electronic Commerce Research and Applications

Year:

2018

Language:

english

File:

PDF, 1024 KB

english, 2018

31

Conflict in Supplier–Retailer Relationships in the Brewery Industry in Cameroon

Biboum, Altante Désirée, Sigué, Simon Pierre

Journal:

Journal of African Business

Year:

2014

Language:

english

File:

PDF, 145 KB

english, 2014

32

2012 Journal of African Business Awards

Sigué, Simon P.

Journal:

Journal of African Business

Year:

2013

Language:

english

File:

PDF, 53 KB

english, 2013

33

The Challenges of Research in African Business Schools

Sigué, Simon P.

Journal:

Journal of African Business

Year:

2012

Language:

english

File:

PDF, 94 KB

english, 2012

34

Accelerating foreign direct investment flow to Africa: from policy statements to successful strategies

Musila, Jacob W., Sigué, Simon P.

Journal:

Managerial Finance

Year:

2006

Language:

english

File:

PDF, 345 KB

english, 2006

35

Cooperative advertising programs: are accrual constraints necessary?

Chatterjee, Punya, Karray, Salma, Sigué, Simon Pierre

Journal:

International Transactions in Operational Research

Year:

2017

Language:

english

File:

PDF, 241 KB

english, 2017

36

Offensive and Defensive Marketing in Spatial Competition

Martín-Herrán, Guiomar, Sigué, Simon Pierre

Journal:

Journal of Service Research

Year:

2018

File:

PDF, 594 KB

2018

37

Price competition during and after promotions

Simon Pierre Sigué, Salma Karray

Journal:

Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l'Administration

Year:

2007

Language:

english

File:

PDF, 248 KB

english, 2007

38

Joint advertising of complementary products sold through an independent retailer

Karray, Salma, Sigué, Simon Pierre

Journal:

International Journal of Production Research

Year:

2017

Language:

english

File:

PDF, 1.50 MB

english, 2017

39

Help Editors and Reviewers by Doing Your Share

Sigué, Simon P.

Journal:

Journal of African Business

Year:

2011

Language:

english

File:

PDF, 47 KB

english, 2011

40

Adding Value to African Commodities: Could Ingredient Branding be a Solution?

Sigué, Simon P.

Journal:

Journal of African Business

Year:

2012

Language:

english

File:

PDF, 65 KB

english, 2012

41

From the International Academy of African Business and Development to the Academy of African Business and Development: Making Africa a Better Continent to Live and Do Business With

Sigué, Simon P.

Journal:

Journal of African Business

Year:

2019

Language:

english

File:

PDF, 592 KB

english, 2019

42

Prices, promotions, and channel profitability: Was the conventional wisdom mistaken?

Guiomar Martı´n-Herrán, Simon P. Sigué

Journal:

European Journal of Operational Research

Year:

2011

Language:

english

File:

PDF, 348 KB

english, 2011

43

Manufacturer defensive and offensive advertising in competing distribution channels

Martín‐Herrán, Guiomar, Sigué, Simon P.

Journal:

International Transactions in Operational Research

Year:

2019

Language:

english

File:

PDF, 443 KB

english, 2019

44

Influence Strategies and Channel Member Satisfaction in Cameroon

Sigué, Simon P., Bonsu, Samuel K.

Journal:

Journal of African Business

Year:

2012

Language:

english

File:

PDF, 100 KB

english, 2012

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